Buenos dias amigos

'G'day' and 'have a nice day!'

Since the launch of the new Cover My Furniture website, there has been a flurry of enquiries from across the world. Great fun to see forums in America talking 'Cover my....'

The forums can be a bit of a mixed blessing however. When you pop up on free and give away forums, there is a flurry of interest from people who like to order free things, like swatches, just to receive stuff in the post.

The best forums for Cover My Furniture are the home interest, design and renovation forums. In America there are lots of very active forums in this area, but not so much here in the U.K. it seems. If anyone can prove me wrong on this then thanks in advance.

No doubt about it - that networking, social media and recommendation are just as important as advertising, particularly to an international audience.

So here's a subject for discussion.

Lot's of companies are out there at the moment saying - hey we're really green. Mucho jumping on the bandwagon me thinks. But then I look at what we're doing here at Cover My Furniture and well I have to admit it - that bandwagon looks awfully attractive.

Keeping the furniture you've got saves space in the landfill holes and the energy and materials needed to make the new furniture you buy. Refresh not renew!

So have we got a genuine case here for calling ourselves 'green' and do we really believe it when we say it?

For the population here in the U.K. I would say that yes, most people would like to act in an environmentally conscious way. How many of us are prepared to put our money where our mouth is and act in an environmentally conscious way? Quite a few - according to a new survey from Nielson called packaging and the environment, almost half of us would give up packaging for greener options.

But for businesses....call me sceptical but I think there is many a case made for being a green company, simply to sell more product. Discuss.